Leonor Greyl: The Love Story Behind This Luxury Haircare Brand – Emma & Chloe US

Leonor Greyl: The Love Story Behind This Luxury Haircare Brand

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This month, we've partnered with Paris-based haircare boutique Leonor Greyl to give one lucky winner $250 of their luxury products in an exclusive gift set, paired with a piece of our French designer jewelry. (Enter to win here!)


At Emma & Chloé, we make sure that every brand we partner with aligns with our own brand values. In this case: unique and high-quality products developed by passionate independent artisans.


So, what's Leonor Greyl's story? It's actually a love story: 

The story of Leonor Greyl started with an encounter between two individuals with passionate interests. In 1968, Leonor Greyl, a hair stylist devoted to beauty and healthy hair, married her husband, Jean-Marie Greyl, an engineer and botanist. Together they set out to create a haircare line based on natural ingredients--at a time when natural plant-based products were not all that well-known or celebrated.


Their innovative 'green-chic' products (the first of their kind, at the time) soon had the most prestigious Parisian hairdressers spreading the word to their clients, to the point where they started swearing by the brand that guaranteed a very special savoir-faire.


The Greyls' dedication to formulating products free of silicone, SLS, parabens, and coal tar has persisted and today they're a globally respected brand in the luxury hair & beauty industry. Now under the leadership of Leonor's daughter, Caroline Greyl and her husband David Thomas Brooks (also a biologist & chemist!), the brand continues to focus on gentle formulas that hydrate, nourish, strengthen and protect hair – with absolutely no animal testing. 





What is Leonor Greyl's mission?

The Leonor Greyl Paris luxury boutique focuses on healthy & glamorous hair using only the finest, natural ingredients. We offer a vast range of hair care products that bring out hair's full beauty. Our objective is to produce products with effectiveness and effortlessness adapting to all hair types and hairstyles.


What makes Leonor Greyl haircare different?

Leonor Greyl was the first in her industry to add nourishing vitamins to her shampoos, and her signature Wheat Germ Oil was the first of its kind to wash and purify the scalp while foaming with water contact. What makes the brand special is our continued unique approach: a blend of daring formulations and creativity with a fundamental commitment to only offer natural products of which the active ingredients are exclusively taken from the world’s incredible pharmacopoeia of plants, flowers and fruits. 


What are some of your most popular products?

Huile Secret de Beauté (beauty oil for hair and skin), Masque Fleurs de Jasmin (deep-conditioning hair mask), and Eclat Naturel (nourishing & protective style cream) are some of our best sellers. You can shop them here!

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