"I design what I love."
Since before the launch of her first jewelry collection in 2007, Designer Tassia Canellis has wanted to create a brand that expresses her rich French and Hellenic origins.
Her style is a mix of retro, simple, and delicate designs--it’s hard not to fall in love with her pieces at first sight! We recently sat down with her to talk about her creative process and aspirations as an artist.
Where do you take your inspiration from?
From all over! I do not have a fixed working method or theme for my collections. The look of a person, a color, a landscape, a photo, a trip or other moments of life can inspire me. I imagine a jewel and then I proceed to its realization. My jewels are fine and delicate; they are a bit like a second skin. It’s as if they were part of us and I like this idea.
What is your current state of mind?
"Choose a job you love and you will never have to work a single day in your life." by Confucius
Tell us about your journey into the world of jewelry.
I studied graphic design and then worked eight years in a communications agency. So I was not really destined to evolve in the world of jewelry. I always liked to wear it and the idea of making my own creations used to tickle me. So I threw myself into it! The brand was born almost nine years ago and now has three ranges of jewelry, two for women and one for men.
What are your plans for the future?
I just realized a project that has been close to my heart: a perfume. The idea came to me as I was trying to expand the brand. I didn’t want to create just something new, but something that was really related to the jewel. Perfume – being also a sort of second skin, another carnal envelope – seemed a natural for me to embark on with this exciting adventure. I came up with the name ĒPICĒNE, which means "without gender". It is therefore a unisex fragrance, with mainly citrus, woody and leather notes. Just like my collections of jewelry, the goal now is to bring ĒPICĒNE to as many people as possible, through concept stores and niche perfumeries. I also want to develop more of my collection for men.