After obtaining her degree in graphic arts, Justine wanted to create her own jewelry brand. It was a true passion that she had since childhood.
Committed to French artisanship, she designs her collections entirely by hand in her Marseille studio in the south of France.
Beyond their elegance and finesse, the Solweig jewels are a real invitation to travel. The colorful, bright and poetic aspects of this collection powerfully depict the designer’s universe and her creations.
1 / Who hides behind SOLWEIG?
Behind Solweig hides Justine! I live in the south of France by the sea and I'm 26 years old. I created Solweig jewelry about two years ago after several experiences in the fashion and accessory business. The creation and the jewels are a true passion since a long time ago!
2 / How was your passion for jewelry born? Why have you created your brand?
I have always been close to everything since I was 12-13 years old and I was attracted by jewelry creation since that time. I made small pearl rings or animals and with my cousin, we sold them to our grandparents!
I have a very entrepreneurial side, I like to run my own business and I really wanted to make my passion my main job after that of graphic designer.
3 / What does the name of your brand, SOLWEIG mean?
Solweig or Solveig is a Scandinavian name which means "The way of the sun" in Norwegian, I love this name and my collections are gilded with fine gold, a little like the sun!
Finally, I think it is a very harmonious and poetic name for a jewelry brand.
4 / How do you describe your universe?
I have a world both sweet and tangy. I am very attracted by South American countries and their cultures.
5 / What subjects do you work in or prefer to work?
I like to work with gilded brass in fine gold but what I like most is making my little pompons in hand from scratch.
6 / What do you like the most in your job today?
The creation is obviously the essential part of my job, but I also like the contact with my charming ambassadresses. That’s why I opened with a talented creative (Bison Paris, DO Paris and Isabelle Farrugia), a showroom in the 16th arrondissement.
7 / You create jewels, but what pieces never leave you?
My alliance with black diamonds, and for my indispensable 4 Crosses, my medal LOVELY (engraved in my initials) and I always wear a pair of earrings (Opera, Eden or Creoles 4) and a cuff (Bird, Maelle or Swan). I never go out without jewelry.